Long story short.
Currently working as a Senior Art Director (Product & Technology) at the South China Morning Post (SCMP).
A creative graduate with a BA (Hons) in Graphic Design (Cambridge School of Art, ARU, UK), supports with a Higher Diploma in Multimedia Design & Technology (POLYU).
Tommy is experienced with multimedia design and advertising. With 4As agency experience, Tommy is experienced in giving art direction on branding and above-the-line creative includes on hands key visual development, visualisation of conceptual ideas, and also storyboarding of TVC/animation.
With his digital media work experience, Tommy is also specialised in developing creatives, supporting by designing go-to-market communication assets, social media content, as long as campaign website & landing page UI/UX design, in order to serve marcom, corporate branding and the trending NFT projects.
From marcom creative to UI/UX, from video production to animation, Tommy shows his diversified creativity in his strong portfolio with all shapes and dimensions.
WORK EXPERIENCE
AUG 2019 – Present
South China Morning Post (SCMP)
Senior Art Director (digital), Product & Technology
~
APR 2018 – AUG 2019
Art Director (digital), Group Marketing & Events
OCT 2017 - APR 2018
Dining Concepts
Designer, Visual Merchandising Team
MAY 2017 - OCT 2017
HAVAS Worldwide
Art Director, Creative Team
SEP 2015 - MAY 2017
The GATE Worldwide
Art Director, Creative Team
~
AUG 2014 – SEP 2015
Associate Art Director, Creative Team
AUG 2013 - FEB 2014
AIG Insurance, UK
Graphics Designer, Marketing Team
SERVED CLIENTELES
@TheGate
Lexus HK · Hong Kong Airlines · HSBC · Bank of China Manulife · Aviva Schroders · Invesco · U.A. Finance · Emperor Int. Ltd · Otsuka 大塚藥業 · A.S. Watson · Mr. Juicy · Mia Cucina · Towngas · Wingontravel.com · Orbis
@Havas
TD Ameritrade HK · DBS Bank · Hong Kong Airport Authority
@DiningConcepts
Le Pain Quotidien · BLT Steak · BLT Burger · Bread Street Kitchen · Maze Grill · London House · Iron Fairies · Ophelia · J. Boroski · Dear Lilly
@WebDesign
writingplus.hk | onboard.hk | seeds-education.com.hk
@SocialMedia
Puyi Optical · Glasstique
AWARD
2016 Kam Fan Awards - Media Single - Best use of Ambient (Merit)
issued by The Association of Accredited Advertising Agencies of Hong Kong (4as)
Project RX - All New RX 'Reinventing Amazing'
Client: Crown Motors Ltd.
EDUCATION
2013
BA(Hons) Graphic Design, Upper-2nd (Merit)
Cambridge School of Art, ARU, UK
2011
Higher Diploma in Multimedia Design and Technology
School of Design, HK PolyU
2007
Hong Kong Certificate Exam (HKCEE)
English(Level 4) · Chinese(Level 4) · Visual Art (A)
SKILLSETS
Adobe Creative
· Photoshop
· Illustrator
· Animate
· Dreamweaver
· Premiere Pro
· Aftereffect
· Lightroom
Microsofts
· Words
· Excel
· Powerpoint
Web & UI/UX
· Figma
. Webflow
· Squarespace
Computer Languages
· html5
· html
· CSS
Paid-marketing Advertising
· GDN
· Celtra
· Canva
· TheTradeDesk
Social Media Platforms
· Youtube