Brand Lift (Digital) Campaign
"More than a story"
Brand: South China Morning Post (SCMP)
Year: 2020
With misinformation rife and trust in institutions being eroded, how do Hong Kong news readers know what to believe? SCMP's journalists go beyond just reporting the news and immerse themselves in the pursuit of truth. We honour our organisation's legacy by continuing our deep commitment to keeping Hong Kong readers informed with trusted, insightful and balanced reporting.
More than just reporting
Words have meaning and knowing our Hong Kong reporting has wide-reaching impact around the world, we are committed to practising globally-recognised editorial standards that protect the integrity of journalism and press freedoms. Our international team of 800+ journalists genuinely care about impactful storytelling with insight and nuance, on our (and their) home city.
More than just words on page
Since 1903 we have been the authoritative voice of credible reporting in Hong Kong as the city's home-grown newspaper of record. Our editorial mission draws on our rich history and over a century of experience in delivering stories that resonate with Hongkongers with depth and integrity.
More than just words on page
With many of journalists being Hongkongers themselves, we constantly evaluate how best to serve our Hong Kong readers and help them lead more informed lives. Our expert journalists provide thought-provoking commentary and unique local insight to give readers a better understanding of what is happening in the city and why.